People’s Choice Winner at the 2026 Cincinnati Coffee Festival - Coffee Category.
Carlos Amaya is a rising star in Marcala, Honduras. A 4th generation coffee producer and trained coffee artisan, Carlos brings technical expertise and deep passion to his family’s farm, Finca La Joya. Working closely with his parents, Carlos always strives to go beyond typical coffee production. He is constantly working to create unique coffees that break boundaries and go beyond expectations. Finca La Joya has developed many of Viva's staple coffees: Gesha and Pacamara to name a few. Our relationship with Carlos is built on mutual trust, respect, and a common vision for coffee.
Primera is the first Honduran harvest of Ombligón. Carlos envisioned showcasing the variety's pure character through a carefully controlled 96-hour native fermentation. Guided solely by the coffee cherry's native organisms, this coffee offers a transparent expression of a rare variety newly rooted in Honduras. Enjoy Primera!
Carlos Amaya is a rising star in Marcala, Honduras. A 4th generation coffee producer and trained coffee artisan, Carlos brings technical expertise and deep passion to his family’s farm, Finca La Joya. Working closely with his parents, Carlos always strives to go beyond typical coffee production. He is constantly working to create unique coffees that break boundaries and go beyond expectations. Finca La Joya has developed many of Viva's staple coffees: Gesha and Pacamara to name a few. Our relationship with Carlos is built on mutual trust, respect, and a common vision for coffee.
Primera is the first Honduran harvest of Ombligón. Carlos envisioned showcasing the variety's pure character through a carefully controlled 96-hour native fermentation. Guided solely by the coffee cherry's native organisms, this coffee offers a transparent expression of a rare variety newly rooted in Honduras. Enjoy Primera!
